Justin Jackson’s book Jolt: Marketing Tactics for Programmers, Designers, Freelancers, Makers, and Entrepreneurs was a great way to start off the year.
It really does give you a Jolt of inspiration.
This book is a great resource for marketing your new product, software, idea, book, or any project that you want to promote. It teaches you to, “Be different, break out of the mold, and surprise folks”.
Justin provides case studies, examples of websites and services using data that you might not known before.
Show Up First
One of the stories he provides is about being first to the party:
There is a first mover advantage that you get on any new platform. In the early days of Twitter, people who grabbed a foothold there were able to amass a big number of followers, even though they might not have been famous elsewhere.
I joined Twitter in May 2007 and can attest to this. Those of us that were there at the beginning ended up with much more engagement with early adopters, forged friendships, and benefited from the platform. Whale is an upcoming platform that I’m seeing the same pattern emerge as I did then.
He goes on to say:
You can set yourself up to create [luck]. Quantity is what gets you to quality. Start placing little bets; try a bunch of things. One of them might work and become big.
This is great. Validate your ideas. Try to see what works, evaluate the data, and keep iterating on what does work. That’s the key. Look back at what you’ve done, revise, and keep pushing forward.